Live Client for Heinz

My second idea for a live client project is on the YCN awards website. The brief I have been look at is the Heinz Salad Cream brief. The brief is to get young people to rediscover or discover Heinz salad Cream, making is a 'zingy, tangy, quirky' alternative to mayonnaise and that Salad Cream is full of flavour. Target audience being 18-29 year olds.

Idea 1 - This is to have fast action paced shots with people doing different 'extreme' sports like skateboarding and mountain biking. Then it cuts to a person sitting down to have a sandwich with Salad Cream with the slogan something like 'Make it different, make it Heinz' ?

Idea 2 - Setting the scene by a lake in the woods perhaps? Having a few friends or a couple? having a picnic. Then POW a bear comes out all scary!....Cuts to them all sat down on the picnic table having lunch with the bear having salmon with the NEW Heinz Salad Cream, perfect for fish and chicken. For a bit of comedy have one of the people reach out to get the Heinz and the bear growls at them, classic.